Brand Messaging Framework Builder · $79
Brand messaging framework: words with proof
A brand messaging framework organizes what your company says and the evidence supporting it. This tool helps startup founders turn positioning and customer transcripts into a messaging house, proof-linked pillars, persona messages and channel copy. Review your Message Proof Score free, then access the saved framework, claim ledger and language bank.
How it works
Add your customers' words.
Upload call transcripts, reviews, or quotes, and answer a short interview about your proof.
Get your score free.
See how your current messaging scores and where it breaks down.
Get the full framework for $79.
Core message, pillars with proof, persona messaging, boilerplates, a claim ledger, and channel-ready copy.
What's inside
A messaging house your whole team can work from.
Pillar headlines written in your customers' language. Proof attached to every claim. A ledger showing which claims to keep, which need proof, and which to retire. Copy ready for your homepage, LinkedIn, cold emails, and deck.
Use it with your AI tools
Train your AI tools on your messaging.
Paste the messaging house, your pillars with their proof, the boilerplates and the language bank into Claude, ChatGPT, Gemini or Perplexity as your standing brief. Those assistants then write from your message with your evidence attached, which is what keeps a growing content queue on brand.
Paste these
- 01Core message and messaging house
- 02Pillars with their proof points
- 03Boilerplates and elevator pitch
- 04Language bank, words to use and words to retire
- 05Claim ledger, so unapproved claims stay out of drafts
Your assistant has no connection to Torque GTM. Paste this text each time you start a new chat, and check anything it states as fact.
Start with this prompt
Use the messaging context above as my company's standing brief. Write from the pillar that fits the request, attach the proof point that supports each claim, and skip anything the ledger marks needs proof or retire.
Works in Claude, ChatGPT, Gemini, Perplexity and any assistant that takes a pasted instruction.
How it works
From your inputs to your report.
01
Prepare your inputs
Add customer transcripts, buyer context and your existing positioning.
02
Complete the assessment
Complete the evidence interview; owned positioning can skip the strategy basics.
03
Review your saved result
Review the free findings and access the saved messaging house, claim ledger and channel copy.
Published scoring rubric
What your Message Proof Score checks
Six dimensions assess your current messaging and evidence. Proof carries more weight from Series A onward. The total is calculated from stage-specific weights. It does not predict business results.
01Message focus
Whether a few clear buyer ideas lead your story.
02Pillar distinctiveness
Whether another company could publish the same messages.
03Proof coverage
Whether the major claims have specific supporting proof.
04Customer language
Whether the words came from real customer sources.
05Persona fit
Whether each buyer gets a relevant reason to care.
06Consistency
Whether website, decks and answers agree.
Choose the right approach
A defined output, or open-ended help?
Brand Messaging Framework Builder works from your supplied material and the criteria above. You still review the result, verify claims and decide what to publish.
| Approach | What you work with | When it fits |
|---|---|---|
| Brand Messaging Framework Builder | A guided input flow, published checks and a defined saved output. Full access is $79 once. | You have source material and want to implement the result yourself. |
| Hiring a consultant | A scope you agree with a person, with room for dialogue and implementation support. | You need discussion, custom research or hands-on work; confirm the actual scope and fee. |
| A blank template | An outline you fill, check and adapt yourself. | You already know the decisions, evidence and wording you need. |
| A general chatbot | An open conversation where you supply instructions, context and review criteria. | You want to explore ideas and can independently check the resulting draft. |
Use the messaging house to connect pillars with their proof, or start with the messaging framework template.
Free vs paid
Start free. Go deep when it counts.
Free review
$0
- ✓Message Proof Score and calibration band
- ✓Six dimension scores
- ✓Two highest-severity findings, with fixes hidden
- ✓Core message and locked-section counts
Full report
$79one-time
- +Everything in the free review
- +Messaging house and three evidence-traced pillars
- +Persona messaging
- +25, 50 and 100-word boilerplates and elevator pitch
- +Channel-ready copy
- +Claim ledger with proof and approval status
- +Customer language bank and words to use and retire
- +Missing-evidence checklist and branded PDF
FAQ
Questions, answered
What do I need to start?
To start, supply your website, funding stage, at least one buyer persona and customer language. Add transcripts, reviews, testimonials, tickets, survey answers or sales decks.
Can I import Positioning?
A ready Positioning report saved in this browser for the same email imports automatically. Without one, the interview begins with five positioning basics.
Does this repeat my positioning report?
No. Messaging imports strategy rather than regenerating your positioning statement, target segment, category or objections. This report answers what to say and what proves it.
How long does it take?
The interview is designed for about 15 minutes with linked positioning or 25 minutes without, depending on your answers. The interviewer asks up to two follow-ups per question when evidence is vague.
What does the $79 purchase do?
Your full framework is generated and stored before payment. A verified Stripe purchase reveals that same framework without regenerating it.
What if I have no customer quotes?
Customer language is capped at 40. Unsupported pillars are marked weak and the missing-evidence checklist asks for customer transcripts or reviews.
Build my framework
Start with the free review, get the full Brand Messaging Framework Builder report for $79, a one-time payment, no subscription.