01$79
Product Positioning Generator
Solo · About 20 minutes
For founders who need to know who they are for and why they win.
Positioning and Messaging Workshop · $99
Brand strategy template: align your founding team
A brand strategy template records who a company serves, why it wins and how its team communicates that choice. This guided workshop helps startup founders and teams answer 74 questions across twelve modules. Start with a free draft, then access a shared framework covering positioning, messaging, proof, voice and unresolved team tensions.
By Torque GTM · Last updated
Positioning / Messaging / Voice
Pick the path you need.
One focused question, or the whole team around the table.
02$79
Brand Messaging Framework Builder
Built from customer transcripts
For teams that need pillars, proof, and copy.
03$49
Brand Voice Finder
About 15 minutes
For making everything sound like you.
TEAM$99
Positioning and Messaging Workshop
74 questions · 12 modules
For founding teams aligning together.
Recommended order
Each next tool automatically imports from your previous report: Messaging brings in your Positioning strategy; Voice brings in word lists from your paid Messaging report. Use the same email and browser where your private report is saved.
Use it with your AI tools
Train your AI tools on the output.
Every path ends in text you can paste into Claude, ChatGPT, Gemini or Perplexity as your company's standing context, so those assistants write at volume from your own positioning, evidence and voice. Each paid report and PDF carries the page that tells you what to paste.
Find the work you need next.
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| Product Positioning Generator $79 one-time |
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| Pitch Deck Review $79 one-time |
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| LinkedIn Profile Review $49 one-time |
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The $99 team option
The company story, with the whole company's knowledge.
Align your founders and team on one source of truth, with unresolved tensions made explicit. Multi-person team mode brings product, sales, customer success, and marketing into the modules they know best. Unlike a focused solo report, the workshop captures conflicting answers as unresolved tensions rather than smoothing over disagreement.
Type your answers
Answer in your own words. Follow-up probes turn broad claims into a specific customer, moment, or number.
Dictate in the browser
Speak your answers instead of typing. Review the captured wording, especially names, numbers, and product details.
Run a live session
Download the questions, gather your team, and upload the session transcript. Bring the people closest to each topic.
Progress saves between sessions
Return to unfinished modules across separate sessions. A full team workshop often runs 40 to 60 pages. That space accommodates evidence and nuance. It is not a promise to pad a report or a fixed page requirement.
How it works
From your inputs to your framework.
01
Prepare your inputs
Choose the team workshop or a focused solo tool in the hub.
02
Complete the assessment
Type, dictate or map a transcript into 74 questions across twelve modules.
03
Review your saved result
Review the free opening draft and access the remaining workshop and source-linked team framework.
Published workshop criteria
Twelve modules. 74 questions. Specific answers.
Every question has a follow-up probe that pushes vague answers toward a specific customer, moment, or number. Each module names who on a team usually answers it; a solo founder can work through all twelve. The framework is built from your own words. It does not use a positioning score.
01Company basics
Company context, stage, offer, and the decisions this framework must support. Usually answered by: CEO. Example probe: Which company decision will this framework change first?
02Problem and market
The customer problem, the trigger moment, and the market context. Usually answered by: CEO, product lead. Example probe: Which customer felt this last, and what happened that day?
03Alternatives and competitors
What customers use today, including doing nothing or doing it manually. Usually answered by: CEO, sales lead. Example probe: What did the last prospect compare you with before deciding?
04What you are and are not
Category, boundaries, and the promises the company will not make. Usually answered by: CEO. Example probe: Which expectation would you explicitly tell a buyer you cannot meet?
05How it works
The actual workflow from starting point to useful result. Usually answered by: product lead, CTO. Example probe: Walk through one customer's first task, step by step.
06Capabilities and differentiators
Capabilities that matter to a purchase, contrasted with alternatives. Usually answered by: product lead, sales lead. Example probe: Which capability changed a real buying decision, and why?
07Value and proof
Customer outcomes and the evidence that supports each claim. Usually answered by: CEO, customer success lead. Example probe: What number or observed result can you substantiate today?
08Messaging hierarchy
The lead message, supporting pillars, and the order of the story. Usually answered by: CEO, marketing lead. Example probe: If the visitor remembers only one sentence, which should it be?
09Audiences
Users, champions, buyers, and the context each needs. Usually answered by: sales lead, marketing lead. Example probe: Who used it, who approved it, and who could stop the purchase?
10Objections
The concerns that delay decisions and evidence-backed responses. Usually answered by: sales lead. Example probe: What exact concern stalled the most recent conversation?
11Voice and language
Voice rules, preferred vocabulary, and language to avoid. Usually answered by: CEO, marketing lead. Example probe: Show one sentence you would say to a customer and one you would never say.
12Core messages
A consistent company story, one-liner, and reusable core messages. Usually answered by: CEO, marketing lead. Example probe: How would you explain the offer to this buyer in one plain sentence?
Choose the right approach
A defined output, or open-ended help?
Positioning and Messaging Workshop works from your supplied material and the criteria above. You still review the result, verify claims and decide what to publish.
| Approach | What you work with | When it fits |
|---|---|---|
| Positioning and Messaging Workshop | A guided input flow, published checks and a defined saved output. Full access is $99 once. | You have source material and want to implement the result yourself. |
| Hiring a consultant | A scope you agree with a person, with room for dialogue and implementation support. | You need discussion, custom research or hands-on work; confirm the actual scope and fee. |
| A blank template | An outline you fill, check and adapt yourself. | You already know the decisions, evidence and wording you need. |
| A general chatbot | An open conversation where you supply instructions, context and review criteria. | You want to explore ideas and can independently check the resulting draft. |
Free vs paid
Start free. Go deep when it counts.
Free workshop start
$0
- ✓The first few minutes of the workshop
- ✓Draft one-liner
- ✓Draft positioning statement
Full framework
$99one-time
- +Everything in the free workshop start
- +Multi-person team mode and founder alignment
- +Full framework built from your own words
- +Positioning statement and competitive positioning
- +Personas, messaging hierarchy, and core messages
- +Proof library and objection handling
- +Voice and language rules
- +Copy-paste AI writing brief
FAQ
Questions, answered
How can we answer the questions?
Type, dictate in the browser, or download the questions, run a live session, and upload the transcript. Progress saves between sessions so you can return to unfinished modules.
Is this for one founder or a whole team?
Both. Each module names the usual team respondent, from leadership and product to sales and marketing. A solo founder can answer all modules; teams can bring the knowledge closest to each topic.
How much does the full workshop cover?
The full workshop covers twelve modules and 74 questions, with specificity probes and source-linked framework sections. Report length depends on the supplied answers and evidence. It does not follow a fixed page target.
What does the full framework include?
The framework includes positioning, competitive positioning, personas, messaging hierarchy, proof library, objection handling, voice rules, core messages, an AI writing brief, a checklist and unresolved team tensions, all built from your own words.
What is included for free?
The first few minutes produce a draft one-liner and positioning statement. The full workshop is $99 as a one-time payment.
How do we use the framework with AI writing tools?
Use the copy-paste writing brief as shared context. It carries your audience, positioning, pillars, proof, and voice rules into each tool. Keep unsupported claims as open items, and review generated copy against the pre-delivery checklist.
Start your messaging framework.
Start free with a draft one-liner and positioning statement. Build the full framework for $99, a one-time payment, no subscription.