torque/gtm

Launch Communications Kit · $149

Product launch press release: ready to announce

A product launch press release explains what is new, who it matters to and what supports the announcement. This press release generator helps startup teams turn supplied facts and executive writing samples into a scored launch kit. Review readiness, a headline and two claim risks free, then access releases, posts, FAQ and schedule.

Fictional Launch Communications Kit report: branded front page with findings and additional feedback pages stacked behind it.
By Torque GTM · Last updated

How it works

From your inputs to your kit.

  1. 01

    Prepare your inputs

    Supply the announcement, audience, proof and permitted quotes.

  2. 02

    Complete the assessment

    Add executive samples and answer four launch follow-ups.

  3. 03

    Review your saved result

    Read the free readiness preview and access the saved releases, posts, FAQ and schedule.

Published scoring rubric

Real news. Proof you can stand behind.

Five equally weighted readiness checks assess your supplied announcement. Claim safety is higher when risk is lower. The score is diagnostic. It does not guarantee coverage, legal clearance or third-party approval.

  1. 01News value

    A specific news hook beyond the fact that you are launching.

  2. 02Proof

    Source-backed numbers and observable changes; unknowns remain visible.

  3. 03Clarity

    What is announced and what changes for the customer.

  4. 04Audience fit

    A clear reason this audience should care now.

  5. 05Claim risk

    Unsupported assertions and quotes awaiting permission stay unapproved.

Choose the right approach

A defined output, or open-ended help?

Launch Communications Kit works from your supplied material and the criteria above. You still review the result, verify claims and decide what to publish.

ApproachWhat you work withWhen it fits
Launch Communications KitA guided input flow, published checks and a defined saved output. Full access is $149 once.You have source material and want to implement the result yourself.
Hiring a consultantA scope you agree with a person, with room for dialogue and implementation support.You need discussion, custom research or hands-on work; confirm the actual scope and fee.
A blank templateAn outline you fill, check and adapt yourself.You already know the decisions, evidence and wording you need.
A general chatbotAn open conversation where you supply instructions, context and review criteria.You want to explore ideas and can independently check the resulting draft.

Free vs paid

Start free. Go deep when it counts.

Free review

$0

  • ✓Launch Readiness Score and five checks
  • ✓Release headline
  • ✓The two highest-risk claims, with fixes locked
Get your free review

Full report

$149one-time

  • +Everything in the free review
  • +Press release and shorter media pickup version
  • +One distinct voice-matched LinkedIn post per executive
  • +Internal FAQ
  • +Approved and unapproved claim phrasings with reasons
  • +Executive-by-hour launch-day posting schedule
  • +Branded PDF of your saved kit
Get the full report · $149

FAQ

Questions, answered

What should I supply?

Supply the announcement, timing, audience and proof points. Add up to four executives with name, title and two pasted sample posts each, plus any named partners or customers.

Will you write a customer quote?

Never. Third-party quotes must be pasted exactly with attribution and confirmed permission. Unapproved quotes are excluded from publishable assets; naming a relationship does not imply endorsement.

Will the executives sound different?

Each draft uses that executive’s two samples for structure, rhythm and perspective. The tool checks for overly similar posts rather than copying one post across the team.

What does approved mean?

Source-supported in this kit without providing legal clearance or permission from a named third party. Your team must obtain final publication approval and verify every claim.

What if our proof is weak?

Evidence gaps stay visible and limit the proof score. The tool does not invent metrics, customers, dates, outcomes or endorsements.

What does the $149 payment include?

The $149 purchase provides access to the stored press release, media version, executive posts, internal FAQ, claim ledger, suggested schedule and PDF. Payment reveals the saved kit without regenerating it.

Get your free review today.

Start with the free review, get the full Launch Communications Kit report for $149, a one-time payment, no subscription.