Product Positioning Generator · $79
Product positioning: find your fit
Product positioning defines who your product serves and why buyers choose it over their alternatives. This guided tool helps startup founders turn customer evidence and a twelve-question interview into a scored strategy report. See your biggest gaps free, then access a positioning statement, positioning map, target segment and homepage rewrite.
How it works
Answer the interview.
Our AI interviewer asks follow-up questions until your answers are specific enough to build from.
Get your score free.
See how your positioning scores across six dimensions and the two biggest problems.
Get the full positioning for $79.
Positioning statement, homepage rewrite, target segment, differentiation, category recommendation, and objection responses.
Use it with your AI tools
Train your AI tools on your positioning.
Copy the finished report into Claude, ChatGPT, Gemini or Perplexity and tell that assistant to treat it as your company's standing context. Every draft it writes afterwards starts from the same answer about who you serve and why buyers pick you, so you can publish far more without the story drifting.
Paste these
- 01Positioning statement
- 02Target segment with triggers and disqualifiers
- 03Alternatives and how you win
- 04Differentiators with their mechanism
- 05Buyer objections and responses
Your assistant has no connection to Torque GTM. Paste this text each time you start a new chat, and check anything it states as fact.
Start with this prompt
Use the positioning context above as my company's standing answer on who we serve and why buyers pick us. Write every request from that context, keep each claim inside the evidence I supplied, and tell me when a request needs proof I have not given you.
Works in Claude, ChatGPT, Gemini, Perplexity and any assistant that takes a pasted instruction.
How it works
From your inputs to your report.
01
Prepare your inputs
Share your website, stage and evidence.
02
Complete the assessment
Work through twelve questions and evidence-focused follow-ups; the final question is optional.
03
Review your saved result
Read your free score and two findings, then choose whether to access the saved strategy.
Published scoring rubric
What the report checks
Whether a buyer can tell what you do in 10 seconds. Whether you speak to one buyer or everyone. Whether you name the real alternative. Whether your advantage is structural. Whether your claims have proof. Whether your website matches how you actually win deals.
01Clarity
Whether a buyer can tell what you do in 10 seconds.
02Buyer specificity
Whether you speak to one buyer or everyone.
03Alternative framing
Whether you name the real alternative.
04Differentiation
Whether your advantage is structural.
05Proof
Whether your claims have proof.
06Consistency
Whether your website matches how you actually win deals.
Choose the right approach
A defined output, or open-ended help?
Product Positioning Generator works from your supplied material and the criteria above. You still review the result, verify claims and decide what to publish.
| Approach | What you work with | When it fits |
|---|---|---|
| Product Positioning Generator | A guided input flow, published checks and a defined saved output. Full access is $79 once. | You have source material and want to implement the result yourself. |
| Hiring a consultant | A scope you agree with a person, with room for dialogue and implementation support. | You need discussion, custom research or hands-on work; confirm the actual scope and fee. |
| A blank template | An outline you fill, check and adapt yourself. | You already know the decisions, evidence and wording you need. |
| A general chatbot | An open conversation where you supply instructions, context and review criteria. | You want to explore ideas and can independently check the resulting draft. |
Free vs paid
Start free. Go deep when it counts.
Free review
$0
- ✓Positioning Score and calibration band
- ✓Six dimension scores
- ✓Two highest-impact findings, with fixes hidden
Full report
$79one-time
- +Everything in the free review
- +Positioning statement
- +Homepage hero rewrite
- +Target segment, triggers and disqualifiers
- +Alternatives and positioning map
- +Differentiators with mechanism and proof
- +Category recommendation
- +Buyer objections and responses, missing-evidence checklist and PDF
FAQ
Questions, answered
What do I need to start?
To start, supply your company website and funding stage. You can add decks, one-pagers and sales call transcripts as evidence.
How long does the interview take?
The interview is designed for about 20 minutes of your time, depending on your answers. Follow-ups ask for specifics without suggesting answers.
What is free?
The free result includes your Positioning Score, six dimension scores, calibration band and two biggest findings. Fixes and strategy stay locked.
What does the $79 report include?
The $79 report includes a positioning statement, homepage rewrite, target segment, alternatives, positioning map, differentiators, category recommendation, buyer objections and responses, missing-evidence checklist and PDF.
Is this the same as Messaging Framework?
No. Positioning decides who this is for and why they pick you. Messaging Framework will import that strategy to create evidence-backed messages.
How does payment open the report?
Your complete report is generated and saved before checkout. A verified Stripe payment reveals that same report without generating it again.
Get your free review today.
Start with the free review, get the full Product Positioning Generator report for $79, a one-time payment, no subscription.